Considering the significance, it's passed relatively unheralded. This week Pew Research revealed how social media networks have topped print newspapers as a news source in America.
This profound shift, which overturns centuries of print dominance, has huge implications. And the effects were probably already felt in the 2016 Presidential election.
Television still dominates, but its influence has fallen sharply in the past two years, while radio and news websites are holding steady.
The box remains number one for Americans aged over 50, but only manages 3rd place with under 30's, where social media is king.
In news bound to startle the struggling print industry, only 2% of youngsters take its titles, compared to 39% of pensioners.